With so much population available online Social Media Marketing is the new normal.
Businesses that handle social media marketing efficiently get quality customers and drive their sales.
But being on social media is not enough.
There is a proven and possible way to transform a completely new company to a recognised brand. We can use social media marketing with strategies in fast and effective ways to generate more leads,more clients and more sales.
Best Practises
The marketing master plan
Be it a big brand like amazon,meta or an sme company it is required to do the right thing in the right place for the right people at the right time.
Be specific about the What? What am I going to offer for the market? Define and clarify exactly what you choose. By keeping focus squarely on the most important, highest value offer you can avoid confusion. Confused clients dont buy.So its better to focus on a single offer, one at a time.
Lets focus on who? Who is my ideal customer, my perfect target market? Fact that u can’t sell for everyone.More specific and clear, more desirable offer.
The next thing to focus here is the message. Why? Why are people going to care about our product? What problem is my offer helping them to solve? The pain points are addressed here.
Why do they want to buy my product instead of competitors?Identify the ideal clients’ miracles and mysteries. Focus on moving from peoples mystery to miracle.
Next up is the Media. Media is about where and when.Where is your market present active online?What media types platform. Focus on the platforms that are preferred by your targeted audience. This principle holds especially true when making social media marketing strategies for small businesses, as they can’t go around throwing resources on unfruitful activities.
To create a profitable campaign, we need to know how to guide the target audience through the process and make them a paying client. In marketing terms it is called a sales funnel or a customer journey.
Social Media Algorithm and how to use it to your advantage
A social media algorithm might sound like a fancy and complicated,but it is straightforward.
Algorithms have only 2 jobs. Like finding content for the user who may enjoy it.Second to show the user as much content as possible to make them stay on their platform.Content types reigns supreme and it gets more reach and more views
Video marketing
Demand for video marketing is on the rise. People consume more videos as reels, youtube videos etc.Texts still work. Podcasts are also a good form of social media marketing.They help in building trust and become authority in their domain.
Quality content
Publishing high quality content consistently attracts a larger audience.In the hyper competitive market the more is better, being different is better.
Audience
Need to focus on what kind of audience. Also consider the opportunity cost of acquiring the client.How enjoyable to work with the client? How many referrals have they brought in? Be a little more creative and have conversations with potential clients on their needs and wants., Demographic, geographic and psychographic details play a vital role in customer acquisition.
This separates amateur social media marketers from pro.
Funnels
Case funnel the marketing funnel is widely used by marketers designed to take your prospect having no idea who you are to all the way paying to get your product or service.this stands good for coaches, consultants, agencies and marketing professionals. This pre qualifies the clients and helps to overcome the objections in advance. Every marketing funnel starts with some kind of traffic.This can be a social media post, blog, podcast or videos, which drives the traffic to the next level.Then comes the opt-in page for the cold traffic giving them an offer in exchange for your prospects email and contact.Then take them to the authority amplifier stage to establish credibility and expertise in your field.Followed that with an invitation to take up the service or make them buy products.
Influencer Marketing
Influencer marketing involves partnering with individuals who have a strong following on social media to promote your products or services.People trust people. This simple truth is why influencer marketing is so powerful.Influencer marketing helps to target like a snipper not a shotgun.To be hyper targeted know your audiences in and out.Knowing the audiences at granular level helps in picking the right influencer for marketing.Tailor your offer to the influencer’s audience to make it more relevant and appealing.Leverage scarcity and urgency with bonuses to bring in sales.Whether it’s sales, website traffic, or email sign-ups, know what success looks like before you start.Influencer marketing is a powerful tool that can elevate your brand to new heights. By choosing the right influencers, crafting irresistible offers, and creating authentic, engaging content, you can connect with your target audience in a meaningful way and drive real results. Remember to stay focused on your goals, track your progress, and be adaptable.
Humanize your brand
By the term ‘humanize your brand’ we mean to go beyond the glass tops of the digital screens. Show your audiences what goes on in your office and show the people behind your brand.Brand stories are not just sales pitches or ads, they help the audience connect to your brands. Sell benefits not features.Stories tell them what you stand for and display your culture as well as values.
Apply these tactics, and watch as your brand goes from just another name in the feed to a social media powerhouse.